{"id":118,"date":"2015-10-16T11:56:38","date_gmt":"2015-10-16T15:56:38","guid":{"rendered":"http:\/\/justinpaul.uprrp.edu\/?page_id=118"},"modified":"2023-03-28T08:58:37","modified_gmt":"2023-03-28T12:58:37","slug":"download-articles","status":"publish","type":"page","link":"https:\/\/justinpaul.uprrp.edu\/?page_id=118","title":{"rendered":"Download Articles"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/IMR-Exporting.pdf\">Three Decades of Export Competitiveness Research: A Review and Research Agenda<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;&nbsp;<a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/marketing-4.0-1.pdf\">Marketing-to-Millennials: &nbsp;Marketing 4.0, Customer Satisfaction and Purchase Intention<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/Asian-Business-Mgmt.pdf\">Comparisons of entrepreneurial passion&#8217;s structure and its antecedents<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/1-JRCS-Masstige.pdf\">Do brands make consumers happy?<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/New and novel business paradigms in and from China and India\">New and Novel Paradigms in China and India<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/FDI-JBR.pdf\">Five decades of research on foreign direct investment by MNEs: An overview and research agenda.<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/IBR-Art-of-Lit.pdf\">The art of writing literature review: What do we know and what do we need to know?.<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/SCOPE-EMJ.pdf\">SCOPE framework for SMEs: A new theoretical lens for success and internationalization<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2021\/03\/CHB-Kalia.pdf\">E-Service Quality and E-retailers.&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Entrepeneurial-intentions-theory-and-evidence-JIEN-Published-Aug3.pdf\">Entrepreneurial Intentions: Theory and Evidence from Asia, America &amp; Europe<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/What-determine-shoppers-preferences-for-malls-YC-Published.pdf\">What determines the shopping behavior at Malls in an emerging market? <\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Does-celebrity-image-congruence-influences-PM-Pginated.pdf\">Does celebrity endorsements influence Brand attitude and Purchase Intention? <\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Consumer-behavior-and-purchase-.pdf\">Consumer Behavior &amp; Demand for Organic Food: A review and Research Agenda<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/The-moderating-influence-of-environmetal.pdf\">Moderating influence of environmental consiusness on Green Purchase behaviour<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/China-and-India-.pdf\">The Emergence of China and India in the global market<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/ITJ-WTO-Published.pdf\"> Does WTO increase Trade and Cause Convergence? <\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/The_World_Economypublished-.pdf\">45 Years of FDI Research: Advances, Approaches and Analytical Areas<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IBR-Japa-India-published.pdf\">Do young managers in a Developing country have stronger entrepreneurial Intentions?<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/JRCS-TPB-TRA.pdf\">Green Products Purchase Intention And Extended Theory Of Planned Behaviour<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IJCS-Paul-et.al-.pdf\">Consumer satisfaction in retail stores: theory and implications<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/ITJ-Review.pdf\">Foreign market Entry modes: A Review and Research Agenda<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/JRCS-Hospital-published.pdf\">Service Quality, Consumer satisfaction and Patient Loyalty<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/JRCS-COPS-Paginated.pdf\">Service Failure &amp; Problems: Internal Marketing Solutions<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/JWB-published-latest.pdf\">Exporting Challenges of SMEs: A Review and Future Research Agenda<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/EJIM-Masstige-car-published.pdf\">Toward a Masstige Theory &amp; Strategy for Marketing<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/J-stratg-mark.pdf\">Individual Market Orientation, Selling &amp; Customer Orientation<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/EMJ-Masstige-publishedCirrected-July-12.pdf\"> Masstige Model and Measure for Brand Management<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/EMJ-Self-deter-Theory-Published.pdf\">The Role of Self Determination Theory in Marketing Science<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Hosman-with-Vol-Page-numbers.pdf\">A New Conceptual Model for International Franchising<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/CJAS-CPP-Published.pdf\">Toward a New Model for Firm Internationalization<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/APBRPaginatednov817.pdf\">A Review of Research from OFDI from emerging countries<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/MASSTIGE-IBR-published.pdf\">Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/JBR-Published-Fare-APR-18-238-257.pdf\">International Franchising: A Review and Research Agenda<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IJ-of-EM-FDI-published-Aug-22.pdf\">Institutional Determinants of FDI in Emerging countries<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IJIM-Paginated.pdf\">Does digital footprint act as digital assets?<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/OSSM-published.pdf\">Online Second-hand Shopping Motivation<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IMR-Branding-review-published.pdf\">Two Decades of Research on Nation Branding,<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/GSJ-Paper-DMNEs.pdf\">Upgrading without formal integration in M&amp;A: The role of social integration<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/SBE-theory-proof.pdf\">SMEs in the era of Globalization, Small Business Economics<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/SBE-Simona-Rui.pdf\">Does Organizational structure facilitates Open innovation in SMEs ?<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/KMRP-published.pdf\">Knowledge Transfer &amp; Innovation through University-Industry relationship<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Retailing-Frameowrks-JRCS-.pdf\">Retailing &amp; Cons services at a Tipping Point<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/HOSMAN-Airline-published.pdf\">Celebrity endorsement, brand passion and purchase intentions.<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Masstige-Review-JBR-published-.pdf\">Masstige Marketing: A Review &amp; Research Agenda<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/Toward_a_7_P_framework_.pdf\">Toward a 7-P Framework for international marketing<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2019\/11\/IMR-BG-Review-Published.pdf\">Gradual Internationalization versus Born Global Models<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/CHINDIA-Published.pdf\">The Emergence of China and India in the&nbsp;Global Market<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.5px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/IBR-256-PAGINATED.pdf\">Do young managers in a developing country have stronger&nbsp;entrepreneurial intentions? Theory and debate<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Courier} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/IJBM-ServiceQuality.pdf\">Impact of service quality on customer satisfaction in private and public sector&nbsp;banks<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; color: #2f2a2b} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/IJCS-Paginated-oct20.pdf\">Consumer satisfaction in retail stores: theory and&nbsp;implications<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.5px Times} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/JJRC-Green-published.pdf\">Predicting green product consumption using theory of planned behavior and reasoned action<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 22.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/MBR-05-2015-0016.pdf\">Exports and outward FDI: are&nbsp;they complements or substitutes?&nbsp;Evidence from Asia<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Courier} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2016\/11\/RIBS-16-PUBLISHED.pdf\">Strategic and financial similarities of bank mergers&nbsp;Sony Kuriakose Justin Paul<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/IBRPaperpublished.pdf\">Process and intensity of internationalization of IT firms \u2013 Evidence&nbsp;from India<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/APJML-published.pdf\">Market access and the mirage&nbsp;of marketing to the maximum:&nbsp;new measures<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/JCM-Article.pdf\">Consumer behavior and purchase intention for&nbsp;organic food<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/ITJArticle.pdf\">Does the WTO Increase Trade and Cause&nbsp;Convergence?<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/Masstige-MIP-Published.pdf\">Masstige marketing redefinedIntroducing a pyramid model&nbsp;and mapped&nbsp;and MMS measure<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/IJICBM080406-published.pdf\">Dimensions of shopping preferences by women in&nbsp;India and the USA \u2013 a cross country study<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><style type=\"text\/css\">&lt;!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Helvetica} --><\/style> <a style=\"font-size: inherit;\" href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2015\/10\/JapACquiCR.pdf\">Japanese acquisition&nbsp;in India\u2019s Ranbaxy<\/a> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/justinpaul.uprrp.edu\/wp-content\/uploads\/2023\/03\/ChatGPT-and-consumers-Editorial.pdf\">Chat GPT and Consumers Editorial<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118"}],"version-history":[{"count":48,"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions"}],"predecessor-version":[{"id":463,"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions\/463"}],"wp:attachment":[{"href":"https:\/\/justinpaul.uprrp.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}